With over 7 million blog entries written every day, ranking on search engines can be tricky for novice writers. Competition for prominent search phrases is at an all-time high, making it impossible for younger blogs with weaker authority to rank on search engines.

Finding keywords with lesser competition and targeting them might help you rank on search engines and create more visitors to your website.

This post will address employing long-tail keywords to get more traffic for your site.

targeting long tail keywords

What are Long Tail Keywords?

Long-tail keywords are keyword phrases that are lengthier, more particular, and more focused. They are deemed closer to the point of purchase as they explicitly target the searcher’s purpose. In most situations, long-tail keywords are sentences with more than two words. Typically, long-tail keywords have low competition, low search volume and are simpler to rank on search engines.

They are highly focused, and they have greater conversion rates in CPC than other sorts of keywords.

How Do Long Tail Keywords Work?

Long-tail keywords operate differently than broad match keywords. They explain what the consumer requires clearly, making it easier to solve the intent.

With a clear grasp of the searcher’s goal, you may design a relevant and useful solution to meet the intent.

Benefits of Targeting Long Tail Keywords

In SEO, it is critical to target long-tail keywords. According to a Backlinko analysis, long-tail keywords account for 91.8 percent of all search inquiries.

Targeting long-tail keywords have three major advantages.

Increased Traffic: Targeting long-tail keywords can help you boost the number of visitors to your website. Because these keywords are more particular, they attract consumers who specifically seek what you have to offer. This results in improved conversion rates and ROI.

Less competition: Because long-tail keywords specialize in your business and specialty, competition is limited. This implies you may rank quickly and easily on page 1 of search engines.

Increased Conversions: Long-tail keywords related to your business convert higher than other keywords. It is easier to provide a solution to properly grasp the search intent.

How To Find Long Tail Keywords

Finding long-tail keywords is simple, and you can compile a lengthy list of target keywords in minutes.

There are several methods for locating long-tail keywords.

Google Autocomplete is the most convenient approach to locating long-tail keywords. Enter your main term into the Google search bar and see what comes up. The autocomplete tool will display several long-tail keyword phrases users are searching for.

Google AdWords Keyword Planner: This is not the finest tool for finding long-tail keywords, but it can help you once in a while. Keywords with a low search volume are avoided by Google AdWords Keywords Planner.

Keyword research tools: Various keyword research tools accessible online may help you uncover long-tail keywords. These tools assist you in locating the most relevant keywords for your niche and provide advice for improving your content. Long Tail Pro, Keyword Chef, SEMrush, Ahrefs, and more excellent keyword research tools are available.

How To Attract Traffic Using Long Tail Keywords

Once you’ve compiled a comprehensive list of long-tail keywords to target, you’ll need to devise an effective plan for attracting visitors through long-tail keywords.

Long-tail keywords need you to collect hundreds of little fish rather than going for the whale.

You must also understand how to target long-tail keywords, as doing so may seem contradictory given your site’s lack of content.

The first step is to discover long-tail keywords in your sales funnel that span each stage of the buyer’s journey. A buyer’s journey typically consists of four major stages: awareness, consideration, preference, and purchase.

Users at various phases of the buyer’s journey seek it in different ways. Your best bet is to categorize your long-tail keywords according to the four stages of the purchasing experience.

Organizing Your Long Tail Keywords

The next step is to categorize your long-tail keywords into personas for each target group. You will be able to cater to customers who search for the same question in various ways if you organize keywords depending on your target personas.

You may also group your long-tail keywords into ‘subject clusters’ and build content around them.

Topic clustering in SEO is incredibly beneficial since it helps you to establish topical authority for your website, increasing your chances of ranking better in search engines.

Targeting Topical and Supporting Long Tail Keywords

Topical long-tail keywords are closely linked to your core theme. They supplement your core topic and assist you in ranking for a wider variety of related keywords.

Supporting long-tail keywords are less directly connected to your core keyword, but they are still relevant to the same topic. Long-tail keywords assist you in ranking for particular solutions that people are seeking.

Final Thoughts

Long-tail keywords are a great tool for any company looking to increase online leads and revenue. You can attract more consumers and improve your chances of ranking higher in search engines by targeting long-tail keywords related to your business.

To create traffic by targeting long-tail keywords, you must first understand how to identify them and then use them in a beneficial way for both people and search engine bots.

References

[1] https://www.internetlivestats.com/watch/blog-posts/

[2] https://backlinko.com/google-keyword-study

[3] https://ahrefs.com

[4] https://www.searchenginejournal.com/what-is-thin-content-how-to-fix-it/270583/

[5] https://blog.hubspot.com/sales/what-is-the-buyers-journey

[6] https://blog.hootsuite.com/buyer-persona/

[7] https://www.semrush.com/blog/topic-clusters/

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